Now we've settled into a new season it's time to sharpen our elbows for the latest High Street and Designer collaborations. Who can forget the precedent that H&M and Topshop has set with it's past ranges by heavyweights including Karl Legerfeld and Christopher Kane respectively.
These collections allow High Street customers the opportunity to own a designer piece at a fraction of the usual cost, and for the design houses to distribute their brand to a much wider audience, and to (hopefully) gain loyal customers to its main range. Over the years, of course, there have been hits and misses. The aforementioned stores have always created a demand which has sold out within hours - or in some cases minutes. Less successful has been Dorothy Perkins who struggled with its Olivia Rubin range and who can forget The Kardashians Kollection..?
Launching this season is the hotly anticipated Archive by Alexa Chung. The model was given free-range of the company's archive to curate a selection of items which, along with the design team, she has re-spun for a modern customer. Given the store launched in 1884 there was a fair bit of history to get through! Early indictions show pretty pie-crust blouses and tea-dresses and will surely be a sellout when it launches next week.