Read a very interesting article yesterday which was mailed to us from the Pure London team. http://www.purelondon.com/purelondon/website/default.aspx?refer=153#BM1
Their heading states ‘Cash strapped customers look for quality not quantity’.
This is great news for the independant retailers! At last (at the moment anyway) it seems customers are no longer drawn to cheap throw-away merchandise that is swamping our high streets. They want something that will last, something different and unique. I also believe that in these ‘uncertain times’ people are going for sentimentality when making a purchase of jewellery and gifts. There is a lot more thought going into own purchases and gifts for others.
Well it’s a good job Lovett & Co designs are all designed by ourselves with love and sentiment and only available in the best independant stores around the country! xx