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The House of Chloe

Posted by in Topical Features on Apr 12, 2016 . 0 Comments.

In another installment of our history of influential designers we take a look at Chloe.  

Chloe's founder, was born in Alexandria Egypt in 1921 with the name Gaby Hanoka.  She met her husband Raymond Aghion when she was 7 and the pair married when she was 19.  She moved to Paris in 1945 and founded Chloe (named after a friend she believed embodied the new care-free attitude) in 1952, with the vision of offering luxury ready-to-wear.  At the time, this was an entirely new concept as fashion houses still only produced haute couture; but she sensed a change on the horizon and created a collection of off-the-rack, quality, body-conscious clothing, which she coined "pret-a-porter".

In 1953 she joined forces with Jacques Lenoir, who took over the business side of the company allowing her to concentrate on running the creative.  Their first show was in 1956 at The Cafe de Flore in Paris.  Karl Lagerfeld was hired by the company as a designer in the mid '60's and took over the helm in the mid '90's.  Since then Stella McCartney, Hannah McGibbon and Pheobe Philo have all taken turns in the Creative Director's chair with the most recent being Claire Waight Keller.

Gaby Aghion continued at the helm until 1985 when the company was bought by Dunhill Holdings and she died on 27th September 2014.  



Last update: Apr 12, 2016


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